Dubset
CLIENT
Dubset Media Holdings
ROLE
Product Designer
YEAR
2011
Overview
Dubset was a media-tech company providing rights management and distribution for DJ mixes and remixes, using technology to clear samples, pay royalties to rights holders, and enable monetization for creators on streaming platforms but it was acquired by Pex in 2020, integrating its database into Pex's broader content management services.
Contribution
As the Founding Product Designer at Dubset, I led design across product and brand, partnering closely with leadership and engineering:
End-to-End Product Design
Designed the company website, mobile app, and music player, delivering cohesive, user-centered experiences across platforms.
Cross-Functional Collaboration
Worked directly with the CEO, Product Manager, and engineering team to align product vision with execution.
UX Research & Strategy
Developed key artifacts including wireframes, user flows, and personas to inform design decisions.
Prototyping & Interaction Design
Created interactive prototypes to validate concepts and refine user experiences prior to development.
UI Design & Delivery
Produced high-fidelity, production-ready UI designs to support efficient implementation.
Marketing & Brand Support
Designed marketing collateral to ensure consistency across product and brand touchpoints.
* Unfortunately, due to hard drive failure over the years, I no longer have access to most of the original assets.





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